There are many people out there that have made a very nice living in Affiliate Marketing. Chances are greater than not that there are a few people that have made enough money to quit their fulltime job and live the life they want promoting the exact same product you are right now. Why did people buy the product or service from that person and not you? It is the same product… isn't it.
The answer to that question is going to surprise you… because it's no. Yes you may be promoting the same company product, your banners are identical, the ads you place that have been approved by the company are the same… and if you are with a company that offers their affiliates a webpage then you even have the EXACT same webpage. Confused? The product that all of those people bought from Joe Shmo isn't the product you are holding… they bought Joe Shmo.
Let me explain. The key to making money in affiliate marketing isn't in the product you decide to go with. The key to making money in affiliate marketing is to make yourself the product that you are promoting. Yes it helps if you have a product that people want… that works… and that people are going to recommend to other people. But what you are selling to people is you.
Think about it this way. You are driving down the road in new town. You are really hungry, and you want a hamburger. You see, "Joe's Hamburger," "The Greasy Spoon, " "Burger Galore," and just a little way up the road you see the Golden Arches. Which place are you going to stop at? I would bet that you are going to drive a little way up the road and visit McDonalds. Why? Because you now McDonalds. You have eaten there before, you know what to expect, they have the best fries in the world and really who can beat the Big Mac or the Quarter Pounder with Cheese. Now all of these places have hamburgers, and honestly one of those other places could have better hamburgers… but you KNOW McDonalds.
You are going to get customers and close more sales because people know you, they can depend on you and what you have to offer is reliable. This is what is known as self branding. Why is it so important to your success? The products and services that you have are going to change, you are going to find better products or you are going to offer different services. The only constant in your business is going to be you. This means that people need to know you and they need to trust you.
McDonalds did not make millions off of the Big Mac, it made millions off of the hamburger. The longer McDonalds is in business the more they expand their menu to meet what there is a demand for. But McDonalds never changes.