Business & Finance Advertising & sales & Marketing

The Needs of People - Levels That Control People"s Actions

Think for a moment of Maslow's hierarchy of needs.
First we have the Biological and Physiological needs.
These include air, food, drink, shelter, warmth, sleep, etc.
This is the first step someone has to satisfy before they can move on to the next step.
Safety meeds which include protection, security, order, law, limits, stability, etc.
Belonging and love needs such as family, affection, relationships, work group, etc Esteem needs like achievement, status, responsibility and reputation Cognitive needs including knowledge, meaning, self-awareness Aesthetic needs like beauty, balance, form, etc.
Self-actualization such as personal growth and self fulfillment And Transcendence where you help others to self-actualize Every need a person has is included in Maslow's list.
So think about the list of names and people you've put together for your products, the people who trust you to give them tips on what to do and how to get it done.
Where do they fall? What need are you actually meeting, or is it a combination of many of these needs all rolled into one? I can tell you this, the mindset of someone who doesn't have the most basic of needs is completely different from someone above that.
They are consumed with meeting the needs of their body so they can stay alive.
Most people will do whatever they can to keep from being homeless and starving.
In fact, the level someone is on at any given moment up to a certain extent rules their thoughts and actions.
It is to these needs that you must look if you want to do more with your list than collect a bunch of names.
Think about it.
Are people going to buy from you if you are trying to solve problems on a level they aren't on? Of course not! They won't even look because you aren't on the same page as them and their thoughts are ruled by something completely different.
So how do you go about knowing what their needs are? To understand where a person is and what they need you have to understand what level they're on and how you can help them climb to the next level.
Say that you're selling an information product.
This would generally put them on the cognitive level with all the other levels below them.
They aren't completely gone from their psyche.
Understanding that you can touch on how your product will give them more knowledge about the subject, help them spend more time with family, give them more stability, allow them to buy their dream car, etc.
Touching on the other levels subconsciously reminds them where they've been.
They know what those other levels are and part of their mind still dwells on them.

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