Through developing digital technology, the marketing and public relation methods have been changed. In the old times, the ways of marketing was different. Companies spent much money to communicate with their customers. Also, they could not be interact with their customers directly. The companies used advertising agencies and PR companies. So it was not effective because companies were difficult to provide their information to the right persons. However, the new marketing method brings innovation. Especially, Internet, it affects our business. Many companies uses their own web sites. Then, the websites can be easily used by various customers. When the users visit the web sites, they can actively have information that they want. So Internet make that customers can quickly get information and can be interact with companies directly. Also, the position of customers is increased more than before. The position is more active. In this way, Internet provides the new way of marketing strategies.
Thesedays, companies develop their marketing strategies using social network sites. Those are from developing Internet technology. There are various social network sites like Facebook, Twitter and they managed their own the sites. So companies can directly be interactive with their customers. The users can easily connect companies' web sites and they can quickly get information that they want. In addition, the customers can directly send their opinions to the companies using comment functions. So companies can collect customer information and can be interact with their customers directly using the social network sites. Therefore, it is really useful to develop marketing strategies because companies' information can be easily provided to right people. Also, it is really helpful to focus on getting the right target market. Therefore, this way can reduce expensive marketing and advertising cost. It is a really practical, effective and efficient way to develop companies' marketing strategies.