When you invest your time and resources in a fabulous exhibition stand, it stands to reason that you'd hate to see anything get lost, damaged and worst of all, stolen.
Not only is it a financial loss, it's also such a disappointment.
Sadly, these risks have increased considerably in recent years, with people using the general chaos of trade shows to rob unsuspecting exhibitors.
And if you've ever participated in a trade show before you'll know that exhibition booths and displays are expensive and the materials can be worth quite a lot if they're stolen.
You must take measures to protect the booth and its contents.
Never Man A Booth Alone, Work With A Team A single person can only do so much: when you've got a booth to run, exhibition stands to set up, people to greet, visitors to interact with, customers and billing processes to oversee, media interviews to give and so on, you can hardly expect to keep an eye on everything at all times.
Nor can one person meet all these goals singlehandedly.
Keep a small team of at least four to five people in the stall so that everyone and everything can be attended to and someone can watch over all the property as well.
Keep Valuable Items Locked Safely All personal items like purses, cell phones that aren't being used, laptops, cameras etc.
should be kept under lock and key.
Ask all the team members to deposit all their valuable belongings at the start of the day.
Keep everything in a locked box, and position it safely.
Thieves in crowds try to exploit vulnerable items and positions and will never waste time trying to unlock something.
Make sure the box/ container is big or locked inside a shelf so that a thief can't just pick it up and walk away with it.
Lock/ Fix Prototypes and Products Into Position If you're showcasing your products, allowing visitors to lift them and operate them is a large part of guaranteeing an enjoyable experience, but you should protect your merchandise too.
Use spring locks that allow items to be picked up but don't allow them to be removed or taken away.
This way customers can have a hands-on experience testing your merchandise but you don't have to worry about it getting stolen either.
You have to learn to protect your equipment, products, furniture and displays.
If you're worried and don't know where to begin, don't hesitate in asking your exhibition contractors for help and advice.