Companies every where are suffering from a lack of business, due to the recent effects of the economy. A shortage of customers is the main cause of failure, especially in small businesses. So what can companies do to bring more traffic in? Well there are many options, when it comes to advertising a business. You could by ad space on television or the radio, but that will surely cost you a pretty penny! Or you could place an ad in your local paper, or flyer.
Sometimes fabulous plans become flat tires when you look at all the aspects, cost being number one. For the customer search get creative and go grass roots. It will be more work for you but may be the trick to being one of the guys left standing with the economy in a mess. Coupons are tried and true avenues of attraction that won't cost too much. You put one on a flyer and then you can hire people to door hang them. It would be way easier to get a hold of an address list. Then you could buy some inexpensive small items like a magnet or nifty key chain and send it out. Printed with your company info of course.
Promotional items are a really great choice, when it comes to advertising on a budget. For instance, Lets say you chose to give out promotional umbrellas to the first 50 people that spend $100 or more with your business. You might be handing out one promotional umbrella, to only 50 people but you will be advertising to many every time someone uses your umbrella!
This idea may also work with pens, too. We all know pens have a tendency of exchanging hands pretty easily, which means you have the chance of many seeing your name, or slogan on it! The only down side of choosing to use promotional umbrellas is that they will most likely only be seen when it is raining. Using bright colors, may be an easy way to over come this issue. When using promotional items, you should try to put as much important information as you can in a very small space.
The most important part of using promotional items is putting company information out for people to find. You don't know how many people may be in need of your particular services and just haven't decided where to go yet. If someone is walking around wearing your very nicely done logo then it will get noticed. As long as there is a location, whether street or web address printed on your product then you can be found. There are so many interesting ways to get out in view.