Business & Finance Advertising & sales & Marketing

Promotional Clothing - Adam Douglas1

How to Best Use Promotional Clothing

Can you imagine how effective it would be for your company to hire someone to walk around in the community advertising your company's products or services? The constant reminder of your presence in the business world would be certain to draw clients and customers. However, the cost of hiring this form of "advertisement" might end up being prohibitive. With promotional clothing, you can get this level of advertisement with no cost outside of the cost of your promotional products.

Promotional clothing works well to promote a business because it gives the recipient something tangible and valuable to use. A nice shirt or jacket with your company logo, a ball cap with your company's mascot or t-shirt with your slogan on it are all items that people can and will use on a regular basis. When a satisfied customer dons your promotional t-shirt and heads out into the community, he becomes a walking advertisement for your services. When someone asks him about the shirt, he will have the opportunity to provide some word-of-mouth advertisement for your company.

To make promotional clothing effective, you must give it out in the right way. Sometimes, employees make the best recipients for clothing with your logo on it. It can be part of the work uniform, or it can be given as a reward for loyal service to your company. You might even provide your staff with clothing items to wear for special days, like a company picnic or a special dress down day in the office. Your employees can then keep the items to wear at their leisure, which means they will someday begin wearing them into the community.

In other situations, your customers make the best recipients for promotional clothing. You can use these items for contests within your company, as rewards for client referrals, or as gifts during the holiday season. Be creative with your use of personalized clothing, but make sure that your client or customer feels the item is valuable. The more value the recipient places on the item, the more likely he will be to wear it and promote your business.

Whether worn by your customers or your employees, promotional clothing will go a long way in promoting your business and spreading your name throughout the community. Invest in quality apparel today that bears your company's name, so that you can reward those loyal to your business while increasing your marketing effectiveness.

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