Anyone who has an email address has most likely received some type of email marketing. Email marketing is a good way to send content to your customers and target audience. If an email marketing campaign is something you want to do, keep reading for some handy advice.
Avoid using too many images in your emails. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Don't send out emails to people who don't want them. If you send emails to those who never signed up for them, they are likely to report your messages as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Consider the general weekly schedules of your readers and the purpose of your newsletter when deciding which day of the week is the best to send out your mailings. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. Send personal e-mail a few days before events so everyone has a chance to read them.
Keep your emails as personal as they can be. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. Use your customer's names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
If you gather birthday data from subscribers at opt-in time, wish people a happy birthday. This process can be done automatically and will easily get your good wishes to your subscriber on their special day. If possible, include a discount or coupon, but always make sure the message is friendly so that they feel appreciated by your company.
Make sure your emails are kept short and sweet. After a few paragraphs you are likely to lose your reader. People do not have a lot of extra time in their hectic day to devote to reading marketing emails, especially ones that are boring. Get to the point quickly so that your readers don't have to wade through unnecessary writing.
Be sure that you provide people with a way to opt out of your email marketing newsletters. There is a cost to sending email, even if it is small. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.
Make sure to include an obvious, unsubscribe link. Don't make it difficult to find. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Always proofread your newsletters before emailing them to clients. You already know this, of course, but it is tempting to save a few moments by skipping that step. You're merely sending an email, right? The answer is no. Your strategy for email marketing is vital to your campaign and needs to be executed correctly and appear attractive.
Market to your readers. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Make it easy for people to invite interested friends by including a "Subscribe" link in every email message you send out. After this, your base should begin to grow on its own.
Email marketing campaigns are so commonplace, that most individuals have witnessed one before. It is a useful and popular method of communication, employed by many different companies for a number of reasons. If you use it in the right way, it can be very effective and easy to do if you use these strategies.