Have you tried putting up an ad on Google AdWords (or another similar PPC platform), only to have the results be disappointing (if not outright POOR)? Using Google AdWords and PPC advertising can be one of the big MLM keys to successfor any network marketer.
To use it effectively, so it makes you money instead of sucking your bank account dry, you need to know the tricks to writing a good Google AdWords ad.
Understand the real objective and strategy behind a Google AdWords ad, and you will be on your way to mastering one of the biggest MLM keys to success.
Let's talk first about the basic structure of a Google AdWords ad.
There are two things that must be inside any PPC advertisement (including an AdWords ad): a subject line and one or two description lines.
The subject line should be your "big benefit.
"Say it in as few words as possible.
You will have to be somewhat concise no matter what since Google limits the subject line in an AdWords ad to just 25 characters.
Each description line can only be a maximum of 35 characters.
Before I proceed on, please note that while I am talking specifically about Google AdWords in this article, most other PPC platforms are similar (so you can use what I'm telling you in this article basically for any PPC ad you are writing).
One of the big MLM keys to success in the area of PPC advertising is to write these ads with the two primary objectives in mind.
What are they?When you write a Google AdWords ad, your primary objectives are: (1) to communicate the primary benefit, and (2) to create urgency to get the click.
You are looking to connect with your target audience and to get the click.
Notice I don't say "to get the sale.
"That is not your objective with a Google AdWords ad, and understanding this is a major MLM key to success.
In addition to this, if you are sending people who click on your ad to a page on which you have a "giveaway" (like a free report), MAKE SURE you include this and mention it in your ad somewhere in one of the two description lines.
You might mention "free report" or "7 part video series" or whatever is applicable to your giveaway.
Once you understand the right way to write a Google AdWords ad, the next step -- and another of the MLM keys to success in the area of PPC advertising -- is to remember to ALWAYS test your ads.
Yes, I said ads (plural).
You want to create and test multiple ads that utilize the same keyword phrase.
I like to test at least fifteen ads that all correspond to one specific keyword phrase.
Testing in general is one of the major MLM keys to success, but is particularly important when it comes to Google AdWords ads.
When you are testing, remember that what you're looking for is to maximize the highest click through rate (CTR) in conjunction with the lowest cost per lead.
The only way to decipher this is by testing multiple ads.
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